About Me

I am a research professional at Chicago Booth.

My current works cover banking, regulation, and the impact of mobility on financial behaviors. However, I enjoy delving into how information plays a role in different schemes. Take advertisement as an example: how is the role of advertising in marketing and financial behaviors, how should firms strategize advertising, why and how to make an advertisement go viral and circulating, how to evaluate an ad before its launch? Another example is information disclosure in the financial sector. How does distinct information disclosure influence companies’ economic behaviors and consequences, how do companies strategize information disclosure to draw more attention and investments, and do peer effects exist in information disclosure? I always gravitate towards these topics. I leverage methods from, thanks to my diverse background and divergent learning path, economics, statistics, and computer science to analyze these questions.

Luxury brands, the fashion industry, and the membership system are also parts of my daily musing. As a fan of brands, fashion, and hotels, it’s fascinating for me to learn about the company’s strategy from the perspective of a scholar (or an econometrician, lol) and a practitioner. It would be more than great to be able to provide brands with valuable strategic advice one day. I am also interested in understanding if firms act in the way the scholars explain and explain.

Besides business research, I am also attracted to Eastern Philosophy, literature, and movies. I was double-majored (despite being incomplete) in Chinese Literature in my undergraduate and focused on Taoist Philosophy and modern Taiwanese literature. Taoist Philosophy carves and embodies my life vision, and Taiwanese literature and movies consolidate my national identity.

Outside academia, I take photos and teach high school students how to study and prepare school applications. With 8+ year of expertise in photography, I am a documentary and sports photographer/photojournalist for several media outlets. I have also served as a tutor and a mentor for 40+ high school students and families for 5+ years.

Position

• Research Professional at Chicago Booth, Jul. 2024 - Present.

Education

• B.B.A. in Information Management, National Taiwan University (NTU), Sep. 2018 - Jun. 2023 (gap one year during the program for health issues).
• Alumni 70th, Taipei Municipal Chien-Kuo High School (CKHS), Sep. 2015 - Jun. 2018.

Working in progress

• Strategic Marketing through Network-Based Targeting.
• Suburbanization by Smartphones and Online Networks.

Experience

• Research Assistant to Professor Chih-Sheng Hsieh at Behavioral and Data Science Research Center (BDSRC), Jun. 2022 - Jun. 2024.
  • Topic: spillover effects in the MeToo movement, networks through smartphones.
• Research Assistant in CCL Lab at Dept. of Economics, Aug. 2023 - Jan. 2024.
  • Topic: e-commerse keyword bidding and consumer behaviors.
• Research Assistant to Professor Chih-Ping Wei at Dept. of Information Management,
  Jun. 2022 - Feb. 2023.
  • Topic: sentiment analysis application in business research.
• Teaching Assistant to Professor Ling-Chieh Kung at Dept. of Information Management,
  Mar. 2022 - Jun. 2022.
• Project Assistant to Professor Lin-Shan Lee at Dept. of Electrical Engineering,
  Jan. 2020 - Dec. 2021.
• Mentor/Consultant in Education for 40+ students and families, Aug. 2018 - Present.

Extracurricular

• Student Representative of College of Management at NTU Student Congress, Sep. 2022 - Jun. 2023.
• Facilitator for College Expo. at NTU Azalea Festivel, 2021-2023.
• Facilitator for NTUIM Computational Thinking and Programming Design Camp, Fall 2021.
• Core Member in the teaching department in NTU Tutor Team, 2021.
  • Aim to eliminate educational inequality led by the social-structural gap including the urban-rural gap and the gaps between social stratification and family economy in Taiwan. See the achievement report (in Chinese) to understand our vision.
• President/Vice President/Lecturer of CKPC (CK Photography Communication Association), 2016 - 2018.
• Senior photographer/photojournalist.
  • Equipments: Nikon D6, 24-70mm f/2.8, 70-200mm f/2.8
  • At CKPC, 2015 - Present. / Taipei 2017 Universiade, Taipei Marathon, multiple national sports competitions, local and global news, in-depth reports, social movement records, news columns, editorials; Facilitator for Vibes, a joint photography exhibition in 2018.
  • At Running Note, 2017 - 2019. / Taipei 2017 Universiade, Taipei Marathon, multiple national sports competitions.
  • At THE REPORTER, 2017 - 2018. / Photography projects assistance.