About Me
I am a research professional at Chicago Booth.
My current research focuses on banking, regulation, and the influence of mobility on financial behaviors. I work extensively with consumer credit data from the TransUnion dataset and employ Large Language Models (LLMs). I am also keenly interested in understanding the role of information across various contexts. Take information disclosure in the financial sector as an example: How do different modes of information disclosure shape corporate economic behaviors and outcomes, how do companies strategize information disclosure to attract attention and investment, and do peer effects and spillover effects exist in these disclosure practices? Similarly, in advertising, I am interested in exploring the role of marketing and financial behaviors, the effective advertising strategies, the factors that make advertisements go viral, and the optimal methods for advertisement pre-launch evaluation. Drawing on my diverse background and interdisciplinary training, I integrate tools from economics, statistics, and computer science to address these questions.
Besides business research, I am also drawn to Eastern Philosophy, literature, and movies. During my undergraduate, I pursued a double major in Chinese Literature (despite incomplete) with a focus on Taoist philosophy and modern Taiwanese literature. Taoist Philosophy carves and embodies my life vision, and Taiwanese literature and movies consolidate my national identity.
Outside of academia, I engage in photography and mentor high school students in academic preparation and school applications. With 8+ year of expertise in photography, I have been a documentary and sports photographer/photojournalist for several media outlets. I have also served as a tutor and a mentor for 40+ high school students and families for 5+ years.
Position
- Research Professional to Professor Rimmy E. Tomy at Chicago Booth, Jul. 2024 - Present.
Education
- B.B.A. in Information Management, National Taiwan University (NTU), Sep. 2018 - Jun. 2023 (gap one year during the program for health issues).
- Alumni 70th, Taipei Municipal Chien-Kuo High School (CKHS), Sep. 2015 - Jun. 2018.
Working in progress
- Strategic Marketing through Network-Based Targeting.
- Suburbanization by Smartphones and Online Networks.
Experience
- Research Assistant to Professor Chih-Sheng Hsieh at Behavioral and Data Science Research Center (BDSRC), Jun. 2022 - Jun. 2024.
- Topic: spillover effects in the MeToo movement, networks through smartphones.
- Research Assistant in CCL Lab at Dept. of Economics, Aug. 2023 - Jan. 2024.
- Topic: e-commerse keyword bidding and consumer behaviors.
- Research Assistant to Professor Chih-Ping Wei at Dept. of Information Management,
Jun. 2022 - Feb. 2023.- Topic: sentiment analysis application in business research.
- Teaching Assistant to Professor Ling-Chieh Kung at Dept. of Information Management,
Mar. 2022 - Jun. 2022. - Project Assistant to Professor Lin-Shan Lee at Dept. of Electrical Engineering,
Jan. 2020 - Dec. 2021. - Mentor/Consultant in Education for 40+ students and families, Aug. 2018 - Present.
Extracurricular
- Student Representative of College of Management at NTU Student Congress, Sep. 2022 - Jun. 2023.
- Facilitator for College Expo. at NTU Azalea Festivel, 2021-2023.
- Facilitator for NTUIM Computational Thinking and Programming Design Camp, Fall 2021.
- Core Member in the teaching department in NTU Tutor Team, 2021.
- Aim to eliminate educational inequality led by the social-structural gap including the urban-rural gap and the gaps between social stratification and family economy in Taiwan. See the achievement report (in Chinese) to understand our vision.
- President/Vice President/Lecturer of CKPC (CK Photography Communication Association), 2016 - 2018.
- Senior photographer/photojournalist.
- Equipments: Nikon D6, 24-70mm f/2.8, 70-200mm f/2.8
- At CKPC, 2015 - Present. / Taipei 2017 Universiade, Taipei Marathon, multiple national sports competitions, local and global news, in-depth reports, social movement records, news columns, editorials; Facilitator for Vibes, a joint photography exhibition in 2018.
- At Running Note, 2017 - 2019. / Taipei 2017 Universiade, Taipei Marathon, multiple national sports competitions.
- At THE REPORTER, 2017 - 2018. / Photography projects assistance.